BRAND: MAINIO
Mainio is a super cool Scandinavian adult and kids clothing brand. Their clothes are made from high quality organic cotton and in a sustainable, environmentally conscious and ethical factory in India.
Their modern, graphic and bold prints are fun and easy to wear. The contemporary cuts of the clothes are comfortable and flattering - and some of the adult tops and dresses would also be suitable if you are pregnant.
Here is some more information on this amazing brand - who FYI have just launched a new collection.
NAME: Mainio
WHEN: The first collection was launched in February 2014
WHO FOUNDED IT: Johanna Vaissi is the managing director and co-founder of Mainio, and Outi Makinen is the head designer
WHY WAS IT FOUNDED: Mainio was born from a desire to make laid-back and up-todate children’s clothes, which both children and their parents like. The brand is adventurous and easily inspired to create interesting, bold items for a stylish little one
WHAT WE NEED TO KNOW ABOUT YOUR BRAND: We are surrounded by inspiration, interesting phenomena, colour combinations, everyday insights and street fashion, which are all taken into account, when creating unusual collections. Adventurous Mainio wearers need to be comfortable, so each collection is easy to maintain and can be worn all year round. Mainio clothing is produced openly and honestly. We only work with factories that we know, and the production is open and traceable. The cotton used is always GOTS certified organic cotton, and 2% of sales are donated to improve the welfare of the immediate community of our Indian factory.
WHAT WE SHOULD BUY FROM YOU: There are plenty of easy to wear, everyday pieces in the SS16 collection. You can also find matching mum pieces, and organic interior textiles! Co-founder, Johanna Vaissi’s favourite pieces from the SS16 are: Visio Jumpusit and Little Black Dress.
